Five Ultimate And Savage Ultimate Announce Consolidation, Introduce XII Brands
, 2020-03-02 02:00:00,
Aria Discs also joins the two major apparel companies in XII.
March 2, 2020 by Charlie Eisenhood in News with comments
In a blockbuster apparel industry consolidation, Savage Ultimate, Five Ultimate, and Aria Discs have agreed to merge their three companies into XII Brands, bringing together strong east coast and west coast jersey manufacturers.
XII Brands — the XII refers to the addition of Savage’s seven branding and Five — will operate as a new entity led by Savage founder Todd Curran as CEO. Each of the Titcomb siblings that founded Five Ultimate join XII Brands as shareholders alongside Savage’s Dan Curran and Dan Lee.
All three original brands will continue operating as distinct entities, largely retaining their current staffs, while moving Five’s production from Seattle to Richmond, Virginia, XII’s headquarters. Five will maintain its Seattle office for sales, marketing, and design.
“Five Ultimate is the premium ultimate apparel company,” Curran told Ultiworld. “The brand is designed to work inside the community, create new products that are specifically designed for ultimate, and work with USA Ultimate and the National Teams and really focus on growing within the ultimate community.”
“On the Savage side, we’re going to be working on the eco version and also focusing on the worldwide sports community,” he said. Savage is a jersey supplier to other niche sports like quidditch, Spikeball, and disc golf.
Aria Discs — a producer of ultimate discs and competitor to Discraft — will continue to operate as XII looks to expand the discs’ use in the sport. Production of the discs will continue in its Taiwanese factory, though stamping and art design will shift to Richmond. “We can now start…
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