A student team from Kimberly High School impressed judges with their innovative clothing idea, winning the 2022 Wisconsin High School Business Model Competition held May 21 at the University of Wisconsin Oshkosh.

Students Kade Dunham, Ryan Halada and Riley Schmidt pitched Huva, a sweatshirt brand that offers a heated hood to keep wearers warm, comfortable and stylish all year. The cotton sweatshirt would be offered in adult and youth sizes.

“We learned from research that you lose most of your heat through your neck area so we came up with the idea because we have all had the problem of walking into school and wearing a hat and then our hair was ruined for the rest of the day,” said Riley, a sophomore who serves as marketing officer. “We came up the idea to add a heated hood because then you stay in style and you keep all your heat. You are adding heat to the hood so your heat does not leave.”

The Kimberly students learned a lot from the competition, particularly what it is like to make a presentation in front of people. They are focusing now on a double pocket for a battery pack that may double as a phone charger.

“When we found out we were the winners I was really shocked, but when they were telling us why we won it all made sense: that we were ahead of the game and that we were the first on the market … which is a big factor why we won,” Riley added.

Middleton High School students Aarush Jain and Michael Mounajjed pitched a plant rescue/re-sale business.

A social network for disc golf players called Lost and Found, pitched by Horicon High School student Alec Jarmain, placed second and will enable users to connect with one another to find lost discs using waterproof NFC tags provided to members at…