, 2023-03-08 02:00:00,
House of Discs becomes one of the biggest players in the disc golf industry.
March 8, 2023 by Charlie Eisenhood in News with comments
The trilogy is complete. After a decade of significant partnership, including the joint purchase of Westside Discs, Latitude 64 and Dynamic Discs are coming under shared ownership.
The growing disc golf conglomerate House of Discs has purchased full ownership of Dynamic Discs for an undisclosed sum from its founder Jeremy Rusco, who is reinvesting a majority of his buyout into the parent company and joining its board of directors.
“Latitude 64 made the first decision to go down this path, and ultimately it just made sense for Dynamic to follow suit,” said Rusco.
House of Discs now comprises Latitude 64, Dynamic Discs and its distribution arm, Westside Discs, Kastaplast, Handeye Supply Co., Spinoff Games (Disc Golf Valley), and SportMe, a sporting goods distributor in Sweden. The company is majority owned by two European private equity firms, Vendis Capital and Equip Capital, who acquired controlling shares in Latitude 64 and its subsidiaries in mid-2022.
“Just like Coca-Cola has a lot of different sodas that they sell, the idea is that the House of Discs will offer lots of different disc golf related brands,” said Dynamic Discs President Doug Bjerkaas.
A Logical Outcome
Sweden-based Latitude 64 and US-based Dynamic Discs have worked together with a handshake agreement since 2012. Latitude has manufactured all of Dynamic’s discs, while DD has helped Latitude with distribution inside the United States. Despite the close relationship, there were times where the companies had to make tough choices about prioritizing their own brands at the expense of the other.
“There’s always been some complexities when it comes to R&D or marketing,” said David Berglund, the CEO and co-founder of Latitude 64 and now the CEO of House of Discs.
Berglund said that he long envisioned a merger with Dynamic, even from the early days of their partnership. “There’s a lot of knowledge merging together that we can use to amplify the strengths of both companies,” he said.
The advantages extend beyond better knowledge sharing — now, full financial alignment means that House of Discs can create a manufacturing plan to best serve all its brands, rather than needing to…
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